Well, that was a bust. Elvira: Mistress of the Dark crept into theaters today in 1988 with very little fanfare (or box office receipts), thanks to the unfortunate timing of her distribution company going belly-up just days before the film hit screens.
Thankfully, New World nailed the VHS release – they had the good sense to put it in video stores in time for Valentine’s Day 1989, backed by a promotional blitz that really turned some heads.
And Elvira definitely had legs on home video – over the years, it became the endlessly quotable cult classic it deserved to be. -Pop